China-strategy of the German Federal Government
Continuity in cooperation, but sources of conflict and risks are not off the table
On July 13, 2023, the German federal government decided on a comprehensive China strategy with the aim of shaping future cooperation with the People's Republic of China. It defines China as a partner, economic competitor and systemic rival at the same time (China-Strategie der Bundesregierung (auswaertiges-amt.de)).
The tenor of the opinion is sober and cooperative. Sensitive issues such as the treatment of the Uighur minority, the erosion of Hong Kong's autonomy, the position of Taiwan and the legal situation in the South China Sea are cited, as is criticism of inequalities in market access. However, general "China bashing" is avoided. The federal government is clearly relying on continuity in cooperation with China.
"China has changed," emphasized Foreign Minister Baerbock several times when presenting the strategy in Berlin. Unfortunately, the driving forces and consequences of this change are not analyzed in more detail in the paper. The enormous economic and political power that China has gained compared to Germany and the dynamics of development are only viewed in retrospect. The progressive formation of global blocs around the United States on the one hand and China on the other, is reduced to "de-risking". After all, the federal government recognizes that Germany's China policy can only be successful if it joins forces with Europe and that Europe urgently needs to "(invest) in research, development and innovation" in order not to be left behind by China in key areas.
An understanding of the Chinese perspective is essential for future dealings with China. Unfortunately, there is little evidence of this in the German government's China strategy. The fact that China is trying to "reshape the existing rule-based international order" is likely to be seen by the leadership in Beijing as an unfair reversal of cause and effect. The fact that "critical dependencies ... have already been exploited by China in its dealings with other countries" applies at least equally in the opposite direction. And not only in China, fair investment conditions include clearly defining the sectors in which investments are undesirable. Effective partnership-based cooperation in Germany's interest should not only take into account one's own point of view, but also that of the partner. Otherwise the desired continuity of cooperation could quickly come to an end in stressful conflicts.
Taicang Day 2023
30 years of German-Chinese cooperation in the Swabian Village just outside of Shanghai
Since the Black Forest-based spring manufacturer Kern Liebers settled outside the gates of Shanghai 30 years ago, Taicang has developed into a "Swabian village" with today 500 German companies. On this occasion, 250 guests celebrated Taicang Day 2023 on June 20th in the Maritim Hotel in Stuttgart. The event was like a family reunion, everyone knew each other and exchanged views on current problems such as the market, personnel or bureaucracy. Despite all the geopolitical tensions, China in general and Taicang in particular still seem to be very popular with German companies.
No Longer an Insider Tip
Outsourcing to India. Efficient suppliers in Coimbatore, in the southern state of Tamil Nadu
Flexibly adapting capacity to fluctuations in demand, exploiting cost advantages, expanding the supplier base: in information technology, business process outsourcing to India has been well-established practice for decades. Less prominent is the surprisingly efficient range of medium-sized manufacturers of industrial products and engineering services. In the southern Indian city of Coimbatore, a cluster of German companies has emerged that recalls the success story of the city of Taicang on the outskirts of Shanghai in China. We present two possible partners as examples. Read more.
Picking up Speed
German market for New Energy Vehicles is finally taking off
Over many years the German automotive industry was becoming ever more successful. New Energy Vehicles were belittled as an expensive hoppy for environmental enthusiasts. The budding market for electric cars was ignored more or less completely until 2015 when the “Dieselgate” scandal demonstrated the limits of the conventional internal combustion engine. The scandal almost broke Volkswagen, the market leader in Europe, but it served also as a wake-up call. Finally German car makers started to invest seriously into new power train technologies. As a result sales of NEV are finally taking off in Germany. The market volume is expected to be well above half a million vehicles in 2021. Read more.
After the Lockdown
MICA Aerospace Conference n Changzhou
For almost four months it was hardly possible in China to meet any customer in person. Therefore the first MICA aerospace conference this year on 30.06.2020 in Changzhou was anxiously expected. 80 aerospace executives exchanged information about developments in the industry, and showed a keen interest in the latest production technologies presented by major industry players such as DMG MORI, EMAG, United Grinding, Schunk and Kennametal. MICA aerospace conferences are organised since 2014 by our partner, S-Edge Business Co., Beijing. The Changzhou conference was supported by NUAA Nanjing University for Aeronautics and Aerospace, as well as Nanjing Light Aviation Power Co., Ltd. MICA conferences are targeting decision makers and key technical staff from group companies of AECC, AVIC, CASIC, CASC, as well as related sub suppliers:
29.08.2020 Yan Liang (Xian): Conference for over 80 key personnel from manufacturing companies in the Xian aviation cluster
03.09.2020 Luoyang (Henan): Presentations to 70 key personnel from component makers and CNC-related subcontractors in Henan
08.-10.11.2020 Zhuhai (Guangdong): Annual gathering of over 40 top aerospace decision makers at the occasion of the Zhuhai Airshow
Kindly also note the online MICA webinars. The Wechat live webcasts last 60 minutes (40 minutes for presentations, 20 minutes for questions and answers), and reach around 400 Aero professionals at each session. Contact us for further information about participation and promotion options.
China Strategy and Coronavirus
Suddenly Everything Changed
The coronavirus abruptly slowed down China's economy at the end of January. Even if the industry is slowly getting back on track, the outlook is worse than it was during the global financial crisis. Moreover, China is increasingly seen in the West as a dangerous system competitor. As our consulting partner, InterChina, notes in an in-depth analysis, the trade war between the United States and China is only the first step in an ongoing phase of confrontation that will have significant consequences for the strategic direction of international companies. Read the complete report here.
New address in Tuebingen
We have moved
Effective immediately you will find us in the picturesqu university town of Tuebingen. Please note our new contact details:
Hoene Consult GmbH
ursrainer Ring 1
Tel. +49 7071 709 2413
Fax +49 7071 760 9539
Excellent Timing for Investors
Potential investors in China now find exceptionally good conditions. Competition among industrial sites is fierce. European companies in particular are heavily courted and are able to negotiate the best conditions. Some Development Zones score points with innovative concepts. For example, the city of Pinghu offers an incubator for start-ups. In a prime location in Shanghai's new business district Hongqiao CBD, future investors can first set up a sales office, and later expand in Pinghu with their own production.
Are you looking for a location with attractive conditions tailored to your business? Contact us right away.
New Energy Vehicles
China on the Fast Track
In 2018 a staggering one million "New Energy Vehicles" were sold in China - exceeding by far the market size of any other country. The target of the Chinese government to reach a market size of 2 Million NEV by 2020 appears to be entirely realistic. We support you to participate in the exciting market for electric cars in China:
Plant Opening on May 22nd, 2019
Liebherr to Build Gear Cutting Machines in Chongqing
The Liebherr Group operates in China since 1978, with seven factories throughout the country. The new
Yongchuan plant is the first to produce gear cutting machines for the automotive, machinery, energy and aerospace industries. The inauguration on May 22nd, 2019 was graced by the presence of prominent political and Industry leaders, and attracted hundreds of customers and business partners. Hoene Consult supported the Yongchuan government to during the investment process.
In Chongqing and Zhejiang
MAV Innovationsforum China 2019
The MAV Innovation Forum China has developed into a regular meeting point for the machine tool industry. As in previous years it will be held again on November 14th in Chongqing. New this year: Pinghu in Zhejiang, the manufacturing hub at the doorsteps of Shanghai. Save the date on July 4th, 2019.
Machine Tool Breakfast @ CIMT
International Meeting of the Machine Tool Industry in Beijing
Meaningful keynotes, a lively discussion and a successful exhibition: As in the past five years our Machine Tool Breakfast offered an excellent opportunity for insiders of the international machine tool industry to exchange ideas and opinions at the key industry event of the year.
Not a Secret Anymore
CME 2019 China Machine Tool Exhibition, Shanghai
CME China Machine Tool Exhibition has developed into a premier gateway to the Chinese machine tool market. CME appeals in particular to the successful medium-sized enterprises in the region of Shanghai, Jiangsu and Zhejiang. For further Information just contact us!
Management Briefing on December 11th, in Shanghai
Vision for Manufacturing in Greater Shanghai
Shanghai has transformed from a low-cost manufacturing location to an affluent high-tech and services hub. Rising salaries and changing operation conditions caused by the rapid urban development, pose tough challenges for local manufacturing companies. How to remain competitive as a manufacturer in Greater Shanghai? At our event three successful German companies will share their experiences and visions with us. Download here the detailed program of our Management Briefing. Please register soon as seats are limited.
Strong Interest in High-Tech "Made in Germany"
MAV Innovation Forum China in Chongqing
On November 15th, the MAV Innovation Forum China took place for the third time in the Yongchuan district of Chongqing, the fastest growing economic region in China. 11 technology leaders from Germany presented cutting-edge manufacturing solutions for Industry 4.0 and electric vehicles to a competence audience.
Save the date for the next the MAV Innovation Forum China on 14.11.2019!
Management Briefing in Taicang
Business Opportunities in Chongqing
On July 5th, 2018 we held a management briefing in Taicang, Jiangsu by invitation of the city government of Yongchuan, Chongqing. Leading companies shared their experiences in Chonqging as a business destination:
- Great Wall Motors Co., Ltd.: Construction of a new plant for 250,000 vehicles per year,
- EMAG Machine Tools (Chongqing) Co., Ltd.: Experiences after 2 years in Yongchuan,
- Ctrip Southwest Customer Service Center: Call Center to support global customers.
Full House in Chongqing
4th MAV Innovation Forum China
12 technology leaders from Germany and Switzerland presented high-technology manufacturing solutions to a competent audience on November 16th, 2017 in Yongchuan, Chongqing, the fastest growing economic region in China.
Save the date for the 5th MAV Innovation Forum China on 15.11.2018!
Future of Manufacturing
MAV Intelligent Manufacturing Conference at MAPAL, Shanghai
Additive manufacturing, Industry 4.0, New Energy Vehicles: How are major trends going to shape the future of manufacturing? High-level experts from leading technology companies shared their views with an expert audience at the brand new facility of MAPAL in Shanghai at the MAV Intelligent Manufacturing Conference.
High in the course: technical training in China
Intelligent Manufacturing Education Day at EMAG Jintan
On 24 May, modern methods and tools for technical training were the focus of an exciting event at EMAG's state-of-the-art production facility in Jintan, Jiangsu, China. The "Intelligent Manufacturing Education Day" was co-designed by HOENE CONSULT. The great interest of the visitors underlined the importance of technical education and training in China.
Chinese on Shopping Spree
Is there a sell-out of German high-tech? The journal Automationspraxis summarizes this hot iron in its last issue. You will find our opinion in the article (in German). Learn more.
MAV Innovation Forum
November 17th, 2016 in Yongchuan
Leading manufacturers from Germany, Austria and Switzerland presented innovative technical solutions on November 17th to 300 guests in Yongchuan, the national cluster for CNC-machine tools and robotics.
In conjunction with MAV Innovation Forum
Intelligent Manufacturing - Challenges and Opportunities for China's Auto Industry: Contributions from Continental, Changan, Xiyuan Camshaft and Kuka and a lively discussion at the occasion of the MAV Innovation Forum.
HOENE CONSULT GmbH
Tel. +49 7071 709 2413
Fax +49 7071 760 9539
info_at_hoene-consult.de · www.hoene-consult.de
Inhaber: Christoph Hoene
Bildnachweis: eigene Aufnahmen, Fotolia
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