News from the market

China-strategy of the German Federal Government

Continuity in cooperation, but sources of conflict and risks are not off the table

On July 13, 2023, the German federal government decided on a comprehensive China strategy with the aim of shaping future cooperation with the People's Republic of China. It defines China as a partner, economic competitor and systemic rival at the same time (China-Strategie der Bundesregierung ( 

The tenor of the opinion is sober and cooperative. Sensitive issues such as the treatment of the Uighur minority, the erosion of Hong Kong's autonomy, the position of Taiwan and the legal situation in the South China Sea are cited, as is criticism of inequalities in market access. However, general "China bashing" is avoided. The federal government is clearly relying on continuity in cooperation with China.

"China has changed," emphasized Foreign Minister Baerbock several times when presenting the strategy in Berlin. Unfortunately, the driving forces and consequences of this change are not analyzed in more detail in the paper. The enormous economic and political power that China has gained compared to Germany and the dynamics of development are only viewed in retrospect. The progressive formation of global blocs around the United States on the one hand and China on the other, is reduced to "de-risking". After all, the federal government recognizes that Germany's China policy can only be successful if it joins forces with Europe and that Europe urgently needs to "(invest) in research, development and innovation" in order not to be left behind by China in key areas.

An understanding of the Chinese perspective is essential for future dealings with China. Unfortunately, there is little evidence of this in the German government's China strategy. The fact that China is trying to "reshape the existing rule-based international order" is likely to be seen by the leadership in Beijing as an unfair reversal of cause and effect. The fact that "critical dependencies ... have already been exploited by China in its dealings with other countries" applies at least equally in the opposite direction. And not only in China, fair investment conditions include clearly defining the sectors in which investments are undesirable. Effective partnership-based cooperation in Germany's interest should not only take into account one's own point of view, but also that of the partner. Otherwise the desired continuity of cooperation could quickly come to an end in stressful conflicts.

Taicang Day 2023

30 years of German-Chinese cooperation in the Swabian Village just outside of Shanghai

Since the Black Forest-based spring manufacturer Kern Liebers settled outside the gates of Shanghai 30 years ago, Taicang has developed into a "Swabian village" with today 500 German companies. On this occasion, 250 guests celebrated Taicang Day 2023 on June 20th in the Maritim Hotel in Stuttgart. The event was like a family reunion, everyone knew each other and exchanged views on current problems such as the market, personnel or bureaucracy. Despite all the geopolitical tensions, China in general and Taicang in particular still seem to be very popular with German companies.

No Longer an Insider Tip

Outsourcing to India. Efficient suppliers in Coimbatore, in the southern state of Tamil Nadu

Flexibly adapting capacity to fluctuations in demand, exploiting cost advantages, expanding the supplier base: in information technology, business process outsourcing to India has been well-established practice for decades. Less prominent is the surprisingly efficient range of medium-sized manufacturers of industrial products and engineering services. In the southern Indian city of Coimbatore, a cluster of German companies has emerged that recalls the success story of the city of Taicang on the outskirts of Shanghai in China. We present two possible partners as examples. Read more.

Picking up Speed

German market for New Energy Vehicles is finally taking off

Over many years the German automotive industry was becoming ever more successful. New Energy Vehicles were belittled as an expensive hoppy for environmental enthusiasts. The budding market for electric cars was ignored more or less completely until 2015 when the “Dieselgate” scandal demonstrated the limits of the conventional internal combustion engine. The scandal almost broke Volkswagen, the market leader in Europe, but it served also as a wake-up call. Finally German car makers started to invest seriously into new power train technologies. As a result sales of NEV are finally taking off in Germany. The market volume is expected to be well above half a million vehicles in 2021. Read more.

After the Lockdown

MICA Aerospace Conference n Changzhou

For almost four months it was hardly possible in China to meet any customer in person. Therefore the first MICA aerospace conference this year on 30.06.2020 in Changzhou was anxiously expected. 80 aerospace executives exchanged information about developments in the industry, and showed a keen interest in the latest production technologies presented by major industry players such as DMG MORI, EMAG, United Grinding, Schunk and Kennametal. MICA aerospace conferences are organised since 2014 by our partner, S-Edge Business Co., Beijing. The Changzhou conference was supported by NUAA Nanjing University for Aeronautics and Aerospace, as well as Nanjing Light Aviation Power Co., Ltd. MICA conferences are targeting decision makers and key technical staff from group companies of AECC, AVIC, CASIC, CASC, as well as related sub suppliers: 

29.08.2020 Yan Liang (Xian): Conference for over 80 key personnel from manufacturing companies in the Xian aviation cluster

03.09.2020 Luoyang (Henan): Presentations to 70 key personnel from component makers and CNC-related subcontractors in Henan

08.-10.11.2020 Zhuhai (Guangdong): Annual gathering of over 40 top aerospace decision makers at the occasion of the Zhuhai Airshow

Kindly also note the online MICA webinars. The Wechat live webcasts last 60 minutes (40 minutes for presentations, 20 minutes for questions and answers), and reach around 400 Aero professionals at each session. Contact us for further information about participation and promotion options.

China Strategy and Coronavirus

Suddenly Everything Changed

The coronavirus abruptly slowed down China's economy at the end of January. Even if the industry is slowly getting back on track, the outlook is worse than it was during the global financial crisis. Moreover, China is increasingly seen in the West as a dangerous system competitor. As our consulting partner, InterChina, notes in an in-depth analysis, the trade war between the United States and China is only the first step in an ongoing phase of confrontation that will have significant consequences for the strategic direction of international companies. Read the complete report here.

New address in Tuebingen

We have moved

Effective immediately you will find us in the picturesqu university town of Tuebingen. Please note our new contact details:

Hoene Consult GmbH
ursrainer Ring 1
D-72076 Tuebingen
Tel. +49 7071 709 2413
Fax +49 7071 760 9539

Manufacturing Destinations

Excellent Timing for Investors

Potential investors in China now find exceptionally good conditions. Competition among industrial sites is fierce. European companies in particular are heavily courted and are able to negotiate the best conditions. Some Development Zones score points with innovative concepts. For example, the city of Pinghu offers an incubator for start-ups. In a prime location in Shanghai's new business district Hongqiao CBD, future investors can first set up a sales office, and later expand in Pinghu with their own production. 

Are you looking for a location with attractive conditions tailored to your business? Contact us right away.

New Energy Vehicles

China on the Fast Track

In 2018 a staggering one million "New Energy Vehicles" were sold in China - exceeding by far the market size of any other country. The target of the Chinese government to reach a market size of 2 Million NEV by 2020 appears to be entirely realistic. We support you to participate in the exciting market for electric cars in China:

  • Opportunity assessment for your specific products,
  • Strategy workshops to find the right entry point to an emerging market,
  • Target customer search in your relevant market segment,
  • Fact finding visits to OEM, suppliers and Industry experts in China,
  • Supplier presentations and technology seminars to address decision makers in your target group.

Plant Opening on May 22nd, 2019

Liebherr to Build Gear Cutting Machines in Chongqing

The Liebherr Group operates in China since 1978, with seven factories throughout the country. The new Yongchuan plant is the first to produce gear cutting machines for the automotive, machinery, energy and aerospace industries. The inauguration on May 22nd, 2019 was graced by the presence of prominent political and Industry leaders, and attracted hundreds of customers and business partners. Hoene Consult supported the Yongchuan government to during the investment process.

In Chongqing and Zhejiang

MAV Innovationsforum China 2019

The MAV Innovation Forum China has developed into a regular meeting point for the machine tool industry. As in previous years it will be held again on November 14th in Chongqing. New this year: Pinghu in Zhejiang, the manufacturing hub at the doorsteps of Shanghai. Save the date on July 4th, 2019. 

Follow the link for further information and participation Options.

Machine Tool Breakfast @ CIMT

International Meeting of the Machine Tool Industry in Beijing

Meaningful keynotes, a lively discussion and a successful exhibition: As in the past five years our Machine Tool Breakfast offered an excellent opportunity for insiders of the international machine tool industry to exchange ideas and opinions at the key industry event of the year.

Not a Secret Anymore

CME 2019 China Machine Tool Exhibition, Shanghai

CME China Machine Tool Exhibition has developed into a premier gateway to the Chinese machine tool market. CME appeals in particular to the successful medium-sized enterprises in the region of Shanghai, Jiangsu and Zhejiang. For further Information just contact us!

Management Briefing on December 11th, in Shanghai

Vision for Manufacturing in Greater Shanghai

Shanghai has transformed from a low-cost manufacturing location to an affluent high-tech and services hub. Rising salaries and changing operation conditions caused by the rapid urban development, pose tough challenges for local manufacturing companies. How to remain competitive as a manufacturer in Greater Shanghai? At our event three successful German companies will share their experiences and visions with us.  Download here the detailed program of our Management Briefing. Please register soon as seats are limited.

Strong Interest in High-Tech "Made in Germany"

MAV Innovation Forum China in Chongqing

On November 15th, the MAV Innovation Forum China took place for the third time in the Yongchuan district of Chongqing, the fastest growing economic region in China. 11 technology leaders from Germany presented cutting-edge manufacturing solutions for Industry 4.0 and electric vehicles to a competence audience. 

Save the date for the next the MAV Innovation Forum China on 14.11.2019! 

Management Briefing in Taicang

Business Opportunities in Chongqing

On July 5th, 2018 we held a management briefing in Taicang, Jiangsu by invitation of the city government of Yongchuan, Chongqing. Leading companies shared their experiences in Chonqging as a business destination:

- Great Wall Motors Co., Ltd.: Construction of a new plant for 250,000 vehicles per year,
- EMAG Machine Tools (Chongqing) Co., Ltd.: Experiences after 2 years in Yongchuan,
- Ctrip Southwest Customer Service Center: Call Center to support global customers.

Full House in Chongqing

4th MAV Innovation Forum China

12 technology leaders from Germany and Switzerland presented high-technology manufacturing solutions to a competent audience on November 16th, 2017 in Yongchuan, Chongqing, the fastest growing economic region in China.  

Save the date for the 5th MAV Innovation Forum China on 15.11.2018!

Future of Manufacturing

MAV Intelligent Manufacturing Conference at MAPAL, Shanghai

Additive manufacturing, Industry 4.0, New Energy Vehicles: How are major trends going to shape the future of manufacturing? High-level experts from leading technology companies shared their views with an expert audience at the brand new facility of MAPAL in Shanghai at the MAV Intelligent Manufacturing Conference.

High in the course: technical training in China

Intelligent Manufacturing Education Day at EMAG Jintan

On 24 May, modern methods and tools for technical training were the focus of an exciting event at EMAG's state-of-the-art production facility in Jintan, Jiangsu, China. The "Intelligent Manufacturing Education Day" was co-designed by HOENE CONSULT. The great interest of the visitors underlined the importance of technical education and training in China.


Chinese on Shopping Spree

Is there a sell-out of German high-tech? The journal Automationspraxis summarizes this hot iron in its last issue. You will find our opinion in the article (in German). Learn more.

MAV Innovation Forum

November 17th, 2016 in Yongchuan

Leading manufacturers from Germany, Austria and Switzerland presented innovative technical solutions on November 17th to 300 guests in Yongchuan, the national cluster for CNC-machine tools and robotics.

Automotive Roundtable

In conjunction with MAV Innovation Forum

Intelligent Manufacturing - Challenges and Opportunities for China's Auto Industry: Contributions from Continental, Changan, Xiyuan Camshaft and Kuka and a lively discussion at the occasion of the MAV Innovation Forum.


Friedrichstr. 3
D-72072 Tübingen
Tel. +49 7071 709 2413
Fax +49 7071 760 9539 ·
Inhaber: Christoph Hoene
Finanzamt Göppingen
St-Nr.: 63231/12200

Bildnachweis: eigene Aufnahmen, Fotolia 

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Google wird diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten für die Websitebetreiber zusammenzustellen  und um weitere mit der Websitenutzung und der Internetnutzung verbundenen  Dienstleistungen zu erbringen. Auch wird Google diese Informationen gegebenenfalls  an Dritte übertragen, sofern dies gesetzlich vorgeschrieben oder soweit Dritte diese  Daten im Auftrag von Google verarbeiten. Google wird in keinem Fall Ihre IP-Adresse  mit anderen Daten von Google in Verbindung bringen. 
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Privacy Policy

Personal data (usually referred to just as "data" below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.

Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the "GDPR"), "processing" refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.

The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.

Our privacy policy is structured as follows:

I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing

I. Information about us as controllers of your data

The party responsible for this website (the "controller") for purposes of data protection law is:

Hoene Consult GmbH
Friedrichstr. 3
D-72072 Tübingen
Tel. +49 7071 709 2413
Fax +49 7071 760 9539

The controller's data protection officer is:
Christoph Hoene

II. The rights of users and data subjects

With regard to the data processing to be described in more detail below, users and data subjects have the right

  • to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
  • to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
  • to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
  • to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
  • to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).

In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.

Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller's future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information about the data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.

Server data

For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.

The data thus collected will be temporarily stored, but not in association with any other of your data.

The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.

The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.


a) Session cookies

We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.  

This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.

The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your browser, these session cookies are deleted.

b) Third-party cookies

If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.

Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.

c) Disabling cookies

You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.

If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.


If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.

The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.

Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general.

Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at including options you can exercise to prevent such use of your data.

In addition, Google offers an opt-out add-on at in addition with further information. This add-on can be installed on the most popular browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that no information about the website visit should be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services we may use as detailed herein.

Model Data Protection Statement for Anwaltskanzlei Weiß & Partner